Giacomo Marzi

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Senior Assistant Professor (Tenured/RTDb) of Management

IMT School for Advanced Studies Lucca

Italy

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About

Dr. Giacomo Marzi is a Senior Assistant Professor (Tenured/RTDb) of Management at the IMT School for Advanced Studies Lucca, Italy. His research focus includes artificial intelligence in product innovation, digital transformation in B2B contexts, and sustainable consumption practices. He has contributed significantly to the field through various articles addressing the intersection of management, technology, and sustainability.

Recent Grants

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Transform 4 European Research and Innovation - T4ERI

Open Date: 2021-10-01

Close Date:

Grant: Close

Lincoln Institute for Advanced Studies Mobility Award

Open Date: 2019-03-01

Close Date: 2019-06-01

Grant: Close

PhD Scholarship

Open Date: 2014-01-01

Close Date: 2018-01-01

Articles (20)

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2022

Collaborators (10)

Leonardo Egidi

Senior assistant professor (rtd-b)

University of Trieste

ITALY

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Alessandro Magrini

Assistant Professor of Economic Statistics

Università degli Studi di Napoli Federico II

ITALY

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Francesco CIAMPI

University of Florence

ITALY

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Giovanna Pegan

Associate professor

University of Trieste

ITALY

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Bozidar Vlacic

Assistant Professor and Distinguished Researcher

Universidade Católica Portuguesa Católica Porto Business School

PORTUGAL

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Mohammad Fakhar Manesh

Lecturer in Business Strategy

University of Lincoln

UNITED KINGDOM

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Antonio NETTI

Senior Assistant Professor - RTdB

University of Bari Aldo Moro

ITALY

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MASSIMILIANO PELLEGRINI

Associate professor

University of Rome Tor Vergata

ITALY

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Daniel Trabucchi

Senior Assistant Professor

Politecnico di Milano

ITALY

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Andrea Caputo

Associate Professor

University of Trento

ITALY

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Giacomo Marzi

Research Interests

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Contact this professor

About

Recent Grants

Articles (20)

Pathways to Sustainable Consumption Apps Adoption: Extending UTAUT2 With Personal Values and Behaviors

Artificial intelligence and the reconfiguration of NPD Teams: Adaptability and skill differentiation in sustainable product innovation

Corrigendum to “Artificial intelligence and the reconfiguration of NPD Teams: Adaptability and skill differentiation in sustainable product innovation” Technovation (2025), 145, 103254

At the Cybersecurity Frontier: Key Strategies and Persistent Challenges for Business Leaders

Digital transformation in the B2B context: A review, theorisation and future perspectives

Guest Editorial: Cognitive Biases and Heuristics in the New Product Development Process—A Call for More Empirical Evidence

Guidelines for Bibliometric-Systematic Literature Reviews: 10 steps to combine analysis, synthesis and theory development

Linking Responsible Innovation and Nonfinancial Reporting: Evidence From Manufacturing SMEs

Optimising business models through digital alignment and strategic flexibility: Evidence from the manufacturing industry

SMEs and institutional theory: major inroads and opportunities ahead

Do or do not. cognitive configurations affecting open innovation adoption in SMEs

CLC Estimator: A Tool for Latent Construct Estimation via Congeneric Approaches in Survey Research

B2B digital platform adoption by SMEs and large firms: Pathways and pitfalls

Do or do not. Cognitive configurations affecting open innovation adoption in SMEs

Is transparency the new green? How business model transparency influences digital service adoption

Learn to survive crises: The role of firm resilience, innovation capabilities and environmental dynamism

Managing Generational Tensions Toward Digital Transformation: A Microfoundational Perspective

The role of absorptive capacity and big data analytics in strategic purchasing and supply chain management decisions

An Ambidextrous Approach to Practice-Based Innovation for Social Product Development: Lessons from A Dutch Company

Guest Editorial: Agile beyond Software - In Search of Flexibility in a Wide Range of Innovation Projects and Industries

Collaborators (10)

Leonardo Egidi

Alessandro Magrini

Francesco CIAMPI

Giovanna Pegan

Bozidar Vlacic

Mohammad Fakhar Manesh

Antonio NETTI

MASSIMILIANO PELLEGRINI

Daniel Trabucchi

Andrea Caputo

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