Giovanna Pegan

Associate professor

University of Trieste
Country flagItaly

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About

Giovanna Pegan is an Associate Professor at the University of Trieste, Italy. Her research focuses on sustainable consumption, green purchase choices, and consumer preferences related to origin and organic attributes, particularly in the food sector. Her recent publications explore the adoption of consumption apps, the antecedents influencing purchase decisions, and the effects of country of origin on product trials.

Articles (4)

Year:

2025

Year:

2023

Year:

2022

Year:

2021

Collaborators (2)

Francesco Marangon

Professor

Università degli Studi di Roma Tor Vergata Facoltà di Economia

ITALY
View details

Giacomo Marzi

Senior Assistant Professor (Tenured/RTDb) of Management

IMT School for Advanced Studies Lucca

ITALY
View details
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