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Girish Prayag

Professor

University of Canterbury
Country flagNew Zealand

Research Interests

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About

Professor Girish Prayag is a faculty member at the University of Canterbury in New Zealand. His research encompasses various topics, including relational capital and organizational resilience, consumer behavior in times of disruption, and sustainable tourism practices among Generation Z. He has also explored the impacts of social norms on alcohol consumption and the welfare of employees in the hospitality and tourism sectors, especially in the context of crises such as the COVID-19 pandemic.

Articles (24)

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2026

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2025

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2025

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2025

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2023

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2023

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2022

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2022

Collaborators (19)

Rory Mulcahy

Associate Professor

University of the Sunshine Coast

AUSTRALIA
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Shyju P J

Professor, Tourism Management

Banaras Hindu University

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Benoit Pierre FREYENS

Associate Professor

University of Canberra

AUSTRALIA
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Shahab Pourfakhimi

Lecturer

University of the Sunshine Coast

AUSTRALIA
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John Rice

Professor

university of sharjah

UNITED ARAB EMIRATES
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Hitomi Nakanishi

Associate Professor

University of Canberra

AUSTRALIA
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Zaid Alrawadieh

Senior Lecturer in Hospitality and Tourism Operations

Oxford Brookes University

UNITED KINGDOM
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David Dyason

Associate Dean (Academic)

Lincoln University

NEW ZEALAND
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Richard S. Aquino

Lecturer

University of Canterbury

NEW ZEALAND
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Clifford Lewis

Charles Sturt University

AUSTRALIA
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Birgit Muskat

Associate Professor

Australian National University

AUSTRALIA
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Manuel Alector Ribeiro

Lecturer in Hospitality & Tourism Management

University of Surrey

UNITED KINGDOM
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Yolanda Salinero

PROFESOR

University of Castilla-La Mancha

SPAIN
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Ning (Chris) Chen

Senior Lecturer in Marketing

University of Canterbury

NEW ZEALAND
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Xiangru Qin

Lecturer

The Australian National University

AUSTRALIA
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Alexandra Coghlan

Associate Professor

Griffith University - Gold Coast Campus

AUSTRALIA
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Mar Gómez-Rico

Associate Professor of Marketing

University of Castilla-La Mancha

SPAIN
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Peter Fieger

Federation University

AUSTRALIA
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Arturo Molina-Collado

Catedrático de Universidad de Comercialización e Investigación de Mercados / Professor of Marketing

University of Castilla-La Mancha

SPAIN
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