Mar Gómez-Rico
Associate Professor of Marketing
SpainResearch Interests
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About
Mar Gómez-Rico is an Associate Professor of Marketing at Universidad de Castilla-La Mancha, Spain. Her research focuses on pro-sustainable tourism behaviors, brand communication, and creative-food tourism experiences. She has published extensively on topics including the flow experience in apps, new service development excellence, and consumer financial services research.
Articles (6)
Year:
2023
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Year:
2021
Collaborators (7)
Girish Prayag
Professor
University of Canterbury
MARÍA LETICIA SANTOS-VIJANDE
Professor of Marketing
University of Oviedo
Evangelina Aranda García
Profesor Titular de Universidad
University of Castilla-La Mancha
Anil Bilgihan
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José Ángel López-Sánchez
Associate Professor
Universidad de Extremadura
Yolanda Salinero
PROFESOR
University of Castilla-La Mancha
Arturo Molina-Collado
Catedrático de Universidad de Comercialización e Investigación de Mercados / Professor of Marketing
University of Castilla-La Mancha
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