Gülen SARIAL ABI

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Full Professor of Marketing

Copenhagen Business School
Country flagDenmark

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About

Gülen Sarial Abi is a Full Professor of Marketing at Copenhagen Business School, Denmark. Her research areas include consumer behavior under financial scarcity, ethical consumerism, and the impact of global crises on well-being. With a focus on how restrictions affect decision-making and the influence of algorithm errors on brand perception, Professor Sarial Abi has contributed significantly to understanding the dynamics of consumer responses in various contexts.

Recent Grants

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The effect of multinational firms’ exit strategies following economic sanctions

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Societal Implications of Innovation in Digital Technologies

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1st Northern European Consumer Research Symposium

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Articles (10)

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2023

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2021

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2021

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2021

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2021

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2021

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2021

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2020

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2020

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2020

Collaborators (4)

JOELLE Vanhamme

Full Professor

EDHEC Business School

FRANCE
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Vasileios Davvetas

Associate Professor

Leeds University Business School

UNITED KINGDOM
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Adam Lindgreen

Professor & Head of Department

Copenhagen Business School

DENMARK
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Aulona Ulqinaku

Associate Professor of Marketing

Leeds University Business School

UNITED KINGDOM
View details
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