Gülen SARIAL ABI
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Full Professor of Marketing
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About
Gülen Sarial Abi is a Full Professor of Marketing at Copenhagen Business School, Denmark. Her research areas include consumer behavior under financial scarcity, ethical consumerism, and the impact of global crises on well-being. With a focus on how restrictions affect decision-making and the influence of algorithm errors on brand perception, Professor Sarial Abi has contributed significantly to understanding the dynamics of consumer responses in various contexts.
Recent Grants
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The effect of multinational firms’ exit strategies following economic sanctions
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Societal Implications of Innovation in Digital Technologies
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1st Northern European Consumer Research Symposium
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Articles (10)
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2023
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2021
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2021
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2021
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2021
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2021
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2021
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2020
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2020
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2020
Collaborators (4)
JOELLE Vanhamme
Full Professor
EDHEC Business School
Vasileios Davvetas
Associate Professor
Leeds University Business School
Adam Lindgreen
Professor & Head of Department
Copenhagen Business School
Aulona Ulqinaku
Associate Professor of Marketing
Leeds University Business School
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