Vasileios Davvetas

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Associate Professor

Leeds University Business School

United Kingdom

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Vasileios Davvetas is an Associate Professor at Leeds University Business School in the United Kingdom (+44). His research focuses on brand transgressions, consumption patterns post-pandemic, and green marketing strategies during uncertain times. Additionally, he explores the impact of employee accent on customer participation in services and examines product attributes in global and local markets.

Recent Grants

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Consumer Regret in Global versus Local Brand Purchase Decisions

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Articles (14)

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2024

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2024

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2020

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2020

Collaborators (9)

Christina Sichtmann

Universität Wien

AUSTRIA

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Gülen SARIAL ABI

Full Professor of Marketing

Copenhagen Business School

DENMARK

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Pejvak Oghazi

SWEDEN

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Alessandro Biraglia

University of Leeds

UNITED KINGDOM

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Karolos-Konstantinos Papadas

Assistant Professor of Marketing

University of York

UNITED KINGDOM

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Abbie Iveson

The University of Manchester

UNITED KINGDOM

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Petra Riefler

Professor of Marketing

University of Natural Resources and Life Sciences

AUSTRIA

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Aulona Ulqinaku

Associate Professor of Marketing

Leeds University Business School

UNITED KINGDOM

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David Bourdin

AUSTRIA

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Vasileios Davvetas

Research Interests

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About

Recent Grants

Articles (14)

Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns

Brand transgressions: How, when, and why home country bias backfires

Strategizing green marketing in times of uncertainty: does it pay off?

The Influence of Employee Accent on Customer Participation in Services

The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets

Less speed more haste: The effect of crisis response speed and information strategy on the consumer−brand relationship

The “indie” premium: how independent firms create product value across cultures

The product life cycle revisited: an integrative review and research agenda

The “indie” premium: how independent firms create product value across cultures

The product life cycle revisited: an integrative review and research agenda

Brand orientation: Conceptual extension, scale development and validation

EXPRESS: Local Impact of Global Crises, Institutional Trust, and Consumer Well-being: Evidence from the COVID-19 Pandemic

Ten basic questions about structural equations modeling you should know the answers to – But perhaps you don't

Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo

Collaborators (9)

Christina Sichtmann

Gülen SARIAL ABI

Pejvak Oghazi

Alessandro Biraglia

Karolos-Konstantinos Papadas

Abbie Iveson

Petra Riefler

Aulona Ulqinaku

David Bourdin

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