Gomaa Agag

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Associate professor

University of Nottingham Business School

United Kingdom

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About

Gomaa Agag is an Associate Professor at Nottingham Trent University Business School in the UK. His research primarily focuses on corporate environmental performance, digitalization, and consumer behavior, as evidenced by his recent publications. He explores themes such as leveraging technology to enhance ESG performance, the impact of national culture on shopping behaviors, and the factors that influence customer attitudes towards sustainable products. Agag's work contributes to the understanding of sustainable business practices and their implications on firm performance.

Recent Grants

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PhD scholarship

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Articles (19)

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2025

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2022

Collaborators (5)

Ahmed Hassanein

KUWAIT

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Omar Alghamdi

SAUDI ARABIA

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Ahmed Shaalan

University of Birmingham

UNITED KINGDOM

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Riyad Eid

UNITED ARAB EMIRATES

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Marwa Tourky

Associate Professor of Marketing and Brand Management

Cranfield University Cranfield School of Management

UNITED KINGDOM

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Gomaa Agag

Research Interests

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About

Recent Grants

Articles (19)

Leveraging Digitalization to Boost ESG Performance in Different Business Contexts

Improving Corporate Environmental Performance Through Big Data Analytics Implementation: The Role of Industry Environment

How Does Corporate Environmental Performance Contribute to Firm Performance and Customer Satisfaction? A Longitudinal Investigation

A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA

Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence

Understanding the impact of national culture differences on customers’ online social shopping behaviours

How and When Does Engaging Customers in Environmental Sustainability Pay Off? The Role of Business Strategy

Exploring the link between entrepreneurial passion and SMEs retailers’ performance: The role of exploration and exploitation under different cultural contexts

Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels

Harnessing Customer Mindset Metrics to Boost Consumer Spending: A Cross‐Country Study on Routes to Economic and Business Growth

Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective

Understanding the link between customer feedback metrics and firm performance

Understanding the Factors Affecting Travel Avoidance behavior During the COVID-19 Pandemic: Findings From a Mixed Method Approach

Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity

A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour

The Antecedents of Hotels’ Green Creativity: The Role of Green HRM, Environmentally Specific Servant Leadership, and Psychological Green Climate

A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products

Exploring the Link between Sustainable Development Practices, Institutional Pressures, and Green Innovation

Collaborators (5)

Ahmed Hassanein

Omar Alghamdi

Ahmed Shaalan

Riyad Eid

Marwa Tourky

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