Gorka Zamarreño Aramendia

Profesor Asociado

University of Malaga

Spain

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About

Gorka Zamarreño Aramendia is an Associate Professor at the Universidad de Malaga in Spain. His research areas focus on innovation, territorial branding, and tourism management, as evidenced by his recent articles on the competitiveness of territorial brands and the impact of historical contexts on the Spanish tourism industry. Additionally, he explores digital presence in the wine tourism sector and sustainable economic development in rural territories.

Articles (13)

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2025

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2024

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2024

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2023

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2023

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2022

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2022

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2021

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2021

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2021

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2020

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2020

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2020

Collaborators (6)

Jordi de San-Eugenio-Vela

Associate Professor (Place Branding)

Universitat de Vic - Universitat Central de Catalunya

SPAIN

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Francisco Javier Cristófol Rodríguez

Profesor Adjunto

Universidad Loyola Andalucía

SPAIN

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Elena María Ruiz Romero de la Cruz

University of Malaga

SPAIN

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Xavier Ginesta Portet

Full time lecturer

Universitat de Vic - Universitat Central de Catalunya

SPAIN

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Paulo Alves

Profesor Adjunto Convidado

Universidade do Algarve

PORTUGAL

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Diego Berraquero Rodriguez

Professor and head of communication, advertising and marketing

Escuela Universitaria de Osuna, centro adscrito a la Universidad de Sevilla

SPAIN

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Gorka Zamarreño Aramendia

Research Interests

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About

Articles (13)

Innovation and Competitiveness in the Territorial Brand of the Algarve: A Comparative Analysis of Its Social Media Communication and Web Content

Building and communicating territorial brand values: The case of Destination British Columbia

Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977)

Islas Chafarinas, frontera insular y nuevos retos de promoción turística

Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)

Maritime Transport in the Spanish Economy in the Decades of Consolidation of Democracy (1975–1995)

Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception

Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)

Transmission of Place Branding Values through Experiential Events: Wine BC Case Study

La digitalización de la experiencia enoturística: una revisión de la literatura y aplicaciones prácticas

Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)

Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

Collaborators (6)

Jordi de San-Eugenio-Vela

Francisco Javier Cristófol Rodríguez

Elena María Ruiz Romero de la Cruz

Xavier Ginesta Portet

Paulo Alves

Diego Berraquero Rodriguez

Make your next move.

Gorka Zamarreño Aramendia

Research Interests

Explore related searches

Contact this professor

About

Articles (13)

Innovation and Competitiveness in the Territorial Brand of the Algarve: A Comparative Analysis of Its Social Media Communication and Web Content

Building and communicating territorial brand values: The case of Destination British Columbia

Spanish tourist industry during the Franco’s regime through the touristic cinema (1951-1977)

Islas Chafarinas, frontera insular y nuevos retos de promoción turística

Managing Digital Presence in Wineries Practicing Heroic Agriculture: The Cases of Ribeira Sacra and Lanzarote (Spain)

Maritime Transport in the Spanish Economy in the Decades of Consolidation of Democracy (1975–1995)

Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents&rsquo; Perception

Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)

Transmission of Place Branding Values through Experiential Events: Wine BC Case Study

La digitalización de la experiencia enoturística: una revisión de la literatura y aplicaciones prácticas

Key Elements for the Design of a Wine Route. The Case of La Axarquía in Málaga (Spain)

Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

Collaborators (6)

Jordi de San-Eugenio-Vela

Francisco Javier Cristófol Rodríguez

Elena María Ruiz Romero de la Cruz

Xavier Ginesta Portet

Paulo Alves

Diego Berraquero Rodriguez

Make your next move.

Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception