Jordi de San-Eugenio-Vela

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Associate Professor (Place Branding)

Universitat de Vic - Universitat Central de Catalunya

Spain

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About

Jordi de San-Eugenio-Vela is an Associate Professor of Place Branding at Universitat de Vic - Universitat Central de Catalunya, Spain. His research areas encompass place branding, nation branding, urban governance, and the impact of corporate social responsibility in sports. Recent articles include studies on future generations' roles in place branding and the interactions between football clubs and their communities.

Recent Grants

Grant: Close

La transformació de territoris en marques: el reconeixement i la diferenciació d’identitats espacials en temps postmoderns. Un estat de la qüestió

Open Date:

Close Date: 2011-01-01

Articles (13)

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2024

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2024

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2023

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2023

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2023

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2023

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2021

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2021

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2021

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2020

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2020

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2020

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2020

Collaborators (4)

Francisco Javier Cristófol Rodríguez

Profesor Adjunto

Universidad Loyola Andalucía

SPAIN

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Marc Compte-Pujol

Lecturer / Profesor

Blanquerna Universitat Ramon Llull Facultat de Ciències de la Salut

SPAIN

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Xavier Ginesta Portet

Full time lecturer

Universitat de Vic - Universitat Central de Catalunya

SPAIN

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Gorka Zamarreño Aramendia

Profesor Asociado

University of Malaga

SPAIN

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Jordi de San-Eugenio-Vela

Research Interests

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About

Recent Grants

Articles (13)

The Role of Future Generations in Place Branding: The Case of Huelva City

Football and Nation Branding: A Case Study of Saudi Arabia's Strategy for Global Football Recognition

La contribución de las ferias comerciales a la marca ciudad:

Football fans as place ambassadors: analysing the interactions between Girona FC and its fan clubs after its purchase by city football group (CFG)

The Downfall of the Catalan Rebellion: A Graphic Representation of Secessionist Political Discourses

The Process of Implementing a Place Brand Based on a Multilevel Approach: The Case of the Municipality of Masquefa

Corporate Social Responsibility and Football Clubs: The Value of Environmental Sustainability as a Basis for the Rebranding of Real Betis Balompié in Spain

¿Qué caracterizan las elecciones al Parlamento Europeo? Estudio de la estrategia electoral para las elecciones al PE entre 2004 y 2019: tipología de candidatos y temáticas de campaña

Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making

Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

El branding territorial ante los nuevos desafíos de la sociedad: redefinición teórica y análisis de los factores que contribuyen a su implementación exitosa

Collaborators (4)

Francisco Javier Cristófol Rodríguez

Marc Compte-Pujol

Xavier Ginesta Portet

Gorka Zamarreño Aramendia

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