Guljira Manimont

About

Guljira Manimont is a Lecturer at Bournemouth University, The Business School in the UK. Her research interests are focused on consumer behavior in relation to culinary destinations and health technology, as demonstrated in her recent articles exploring brand equity, social media influences, and consumer trust. She employs theories such as distance decay to analyze perceptions of regional food destinations and self-efficacy in the use of health technology devices for sports.