Gustavo Marcos Matas
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Profesor Contratado Doctor interino
SpainResearch Interests
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About
Gustavo Marcos Matas is a Profesor Contratado Doctor interino at Universidad Pública de Navarra in Spain. His research areas include the impact of Generative Artificial Intelligence on consumer adoption of retail chatbots, teachers' attitudes towards chatbots in education, and managing opportunism in agricultural marketing cooperatives. His recent publications reflect a commitment to exploring technology acceptance and its implications in various sectors.
Recent Grants
Grant: Close
Inteligencia Artificial y Marketing: impacto en las empresas y en los consumidores
Open Date: 2020-06-01
Close Date: 2024-05-01
Grant: Close
Evaluación de las Competencias Digitales en el Profesorado de Secundaria: Mapa de Competencias y detección de Necesidades Formativas
Open Date: 2019-09-01
Close Date: 2021-06-01
Articles (3)
Year:
2025
Year:
2023
Year:
2022
Collaborators (3)
Jorge Luis Sánchez Navarro
Associate Lecturer
Universidad Politécnica de Cartagena
Raquel Chocarro
Profesor Contratado Doctor
Universidad de Navarra
Monica Cortiñas
Universidad Pública de Navarra (UPNA)
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