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Raquel Chocarro

Profesor Contratado Doctor

Universidad de Navarra

Spain

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Research Interests

Social Media Marketing

20%

Digital Marketing

20%

Social Media

20%

Value Co-creation

10%

Digital Innovation

10%

Human-computer Interaction

10%

Service Marketing

10%

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Articles5

From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots

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Year:

2025

Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics

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Year:

2023

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

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Year:

2022

Value creation in mobile social media: a systematic review and agenda for future research

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Year:

2021

Different channels for different services: information sources for services with search, experience and credence attributes

Article Link

Year:

2021

Collaborators3

Oscar Martín Martín

Associate Professor

Public University of Navarre

SPAIN

Gustavo Marcos Matas

Profesor Contratado Doctor interino

Universidad de Navarra

SPAIN

Monica Cortiñas

Universidad Pública de Navarra (UPNA)

SPAIN

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