Raquel Chocarro

Profesor Contratado Doctor

Universidad de Navarra

Spain

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About

Raquel Chocarro is a Profesor Contratado Doctor at Universidad Pública de Navarra, Spain. Her research focuses on consumer adoption of technology in retail, educational attitudes towards chatbots, and the determinants of mobile social media use. Recent publications include studies on Generative Artificial Intelligence's impact on retail and a systematic review of value creation in mobile social media.

Articles (5)

Year:

2025

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Collaborators (3)

Oscar Martín Martín

Associate Professor

Public University of Navarre

SPAIN

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Gustavo Marcos Matas

Profesor Contratado Doctor interino

Universidad de Navarra

SPAIN

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Monica Cortiñas

Universidad Pública de Navarra (UPNA)

SPAIN

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Raquel Chocarro

Research Interests

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Articles (5)

From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots

Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics

Determinants of mobile social media use, customer heterogeneity, and international microsegmentation

Value creation in mobile social media: a systematic review and agenda for future research

Different channels for different services: information sources for services with search, experience and credence attributes

Collaborators (3)

Oscar Martín Martín

Gustavo Marcos Matas

Monica Cortiñas

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