Haiming Hang

University of Bath

United Kingdom

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Articles (7)

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Collaborators (5)

MAHSA Ghaffari

Academic, Senior Lecturer, Senior Lecturer

University of Portsmouth

UNITED KINGDOM

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Dr Padmali Rodrigo

Northumbria University

UNITED KINGDOM

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Jamie O'Neill

Assistant Professor in Accountancy

Dublin City University

IRELAND

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Krista Bondy

University of Stirling School of Management

UNITED KINGDOM

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Iain Davies

University Of Strathclyde

UNITED KINGDOM

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Haiming Hang

Research Interests

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Articles (7)

Understanding esports player preferences: which self-definitional needs drive their satisfaction?

The impact of dialectical thinking on androgynous brand equity across cultures: the moderating role of brand positioning

Sense of belonging, international migrants’ spending, and implications for their subjective well‐being

Effectiveness of value congruent disclosures and firm credibility in mitigating legitimacy threats

Corporate social responsibility in the luxury sector

Exploring the eudaimonic game experience through purchasing functional and nonfunctional items in MMORPGs

Children's conformity to social norms to eat healthy

Collaborators (5)

MAHSA Ghaffari

Dr Padmali Rodrigo

Jamie O'Neill

Krista Bondy

Iain Davies

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