MAHSA Ghaffari

Academic, Senior Lecturer, Senior Lecturer

University of Portsmouth

United Kingdom

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About

Dr. Mahsa Ghaffari is a Senior Lecturer at the University of Portsmouth, UK. Her research focuses on topics such as consumer behavior, corporate social responsibility in the luxury sector, and the dynamics of the software industry salesforce. She has contributed to recent studies exploring motivations for adopting a vegan diet, strategies for counterfeit luxury consumption in collectivistic cultures, and the influence of institutional plasticity in advertising.

Articles (6)

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Collaborators (2)

Dr Padmali Rodrigo

Northumbria University

UNITED KINGDOM

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Haiming Hang

University of Bath

UNITED KINGDOM

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MAHSA Ghaffari

Research Interests

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Articles (6)

Review of: "Ethical and political consumption: an integrated typology of practices"

Choosing the discount size in the software industry: how to incentivise the salesforce

Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach

Cracking the box or stretching its walls? Exploiting institutional plasticity in Iranian creative advertising

Corporate social responsibility in the luxury sector

Counterfeit luxury consumption strategies in a collectivistic culture: the case of China

Collaborators (2)

Dr Padmali Rodrigo

Haiming Hang

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