Hina Khan

Lancaster University Management School

United Kingdom

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Articles (4)

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Collaborators (4)

Dr Padmali Rodrigo

Northumbria University

UNITED KINGDOM

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Huda Khan

University of Aberdeen

UNITED KINGDOM

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Pervez N. Ghauri

University of Birmingham

UNITED KINGDOM

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Xiaolan Fu

University of Oxford

UNITED KINGDOM

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Hina Khan

Research Interests

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Contact this professor

Articles (4)

Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

Examining the efficacy of non-market and market driving activities of B2B international firms

Tackling exigent grand challenges through corporate social innovation: Evidence from the COVID‐19 pandemic

Ads in gaming apps

Collaborators (4)

Dr Padmali Rodrigo

Huda Khan

Pervez N. Ghauri

Xiaolan Fu

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