Hisashi Masuda
Assistant Professor
JapanResearch Interests
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About
Hisashi Masuda is an Assistant Professor at Kyoto University of Foreign Studies in Japan. His research areas include the perceptions of residents at modern art festivals, the impact of personal kindness in hospitality services, and influencer marketing on social media. His recent publications explore the relationship between social behavior and tourism support, as well as the effects of influencer characteristics on consumer purchase intentions.
Articles (3)
Year:
2023
Year:
2022
Year:
2022
Collaborators (3)
Jungwoo Lee
Professor of System, Technologies and Information
Yonsei University
Miwa Nishinaka
Professor
Kagawa University
Hyunjeong "Spring" Han
Professor
Kyoto University
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