Hyunjeong "Spring" Han

Professor

Kyoto University

Japan

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About

Hyunjeong "Spring" Han is a Professor at Kyoto University, Japan. Her research expertise encompasses crisis communication on social media, the impact of personal kindness in hospitality services, influencer marketing attributes, and the adoption of mobile technology within the hotel industry. Through her recent articles, she explores the dynamics of communication and marketing in contemporary digital contexts.

Articles (4)

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Collaborators (3)

Jungwoo Lee

Professor of System, Technologies and Information

Yonsei University

SOUTH KOREA

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Linchi Kwok

Professor

California Polytechnic State University

UNITED STATES

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Hisashi Masuda

Assistant Professor

Kyoto University

JAPAN

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Hyunjeong "Spring" Han

Research Interests

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Articles (4)

Crisis Communication on Social Media: What Types of COVID-19 Messages Get the Attention?

Being Moved or Being Satisfied? The Effect of Unexpected Acts of Personal Kindness in Hospitality Service Encounters

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Mobile technology adoption among hotels: Managerial issues and opportunities

Collaborators (3)

Jungwoo Lee

Linchi Kwok

Hisashi Masuda

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