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Hyunhwan Lee
Assistant Professor of Marketing
United StatesResearch Interests
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About
Hyunhwan Lee is an Assistant Professor of Marketing at California State University, Long Beach, USA. His research focuses on the distinctions between NFT fashion and digital fashion, utilizing mixed-methods research that includes social listening and consumer surveys. He has recently published articles addressing topics such as virtual influencer marketing and artificial intelligence-driven analyses of fashion NFTs.
Articles (4)
Year:
2025
Year:
2025
Year:
2024
Year:
2023
Collaborators (2)
Chung-Wha Ki
Associate Professor
The Hong Kong Polytechnic University
Man Lok Lam
Assistant Professor
The Hong Kong Polytechnic University
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