Launch week offerEnds in00h00m00s

annual Promonthly Pro

Chung-Wha Ki

Associate Professor

The Hong Kong Polytechnic University

Hong Kong

Research Interests

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Articles (14)

Year:

2026

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2025

Year:

2024

Year:

2024

Year:

2024

Year:

2024

Year:

2023

Collaborators (10)

Hyunhwan Lee

Assistant Professor of Marketing

California State University, Long Beach

UNITED STATES

View details

Man Lok Lam

Assistant Professor

The Hong Kong Polytechnic University

HONG KONG

View details

Garry Tan Wei Han

Senior Professor

UCSI University

MALAYSIA

View details

Eugene Cheng-Xi Aw

Assistant Professor

UCSI University

MALAYSIA

View details

Baolu Wang

Associate Professor

Beijing Institute of Technology

CHINA

View details

Ali Anjomshoae

Chulalongkorn University

View details

Erin Cho

Executive Dean

The Hong Kong Polytechnic University

CHINA

View details

Constantin Blome

University of Lancaster

UNITED KINGDOM

View details

Jung Ha-Brookshire

University of Missouri

UNITED STATES

View details

Arpan Kumar Kar

Full Professor / Chair Professor

Indian Institute of Technology, Delhi

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Chung-Wha Ki

Research Interests

Make your next move.

Articles (14)

Influencer Marketing and Sustainable Hospitality: The Roles of Social Power and Influencer–Brand Congruence

When influencers make us feel better: How upward comparison emotions shape well-being?

Fun by Design: Visual Form, Realism, and the Hedonic Appeal of AI-Powered Virtual Assistants

Does ChatGPT help or hinder education? Exploring its benefits, challenges, student guilt, and the need for educator training

How is NFT fashion distinct from digital fashion? insights from mixed-methods research combining social listening and Consumer surveys

Future research directions of generative AI in marketing and logistics

Psychological ownership and parasocial relationships: pathways to loyalty in livestream commerce

Understanding cross-buying in omnichannel retail: an experiential learning theory perspective

Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption

Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance

Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research

Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption

Feeling close from Afar: Public reactions to racial profiling in retail and brand crisis management

Assessing Chinese fashion organizations’ change readiness for the circular economy (FashionReady4CE): Development and validation of FashionReady4CE scales

Collaborators (10)

Hyunhwan Lee

Man Lok Lam

Garry Tan Wei Han

Eugene Cheng-Xi Aw

Baolu Wang

Ali Anjomshoae

Erin Cho

Constantin Blome

Jung Ha-Brookshire

Arpan Kumar Kar

Make your next move.