IL IM

Professor

Yonsei University

South Korea

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About

Professor Il Im is a faculty member at Yonsei University, South Korea. His research interests include user interactions with artificial intelligence, particularly in the context of recommendation algorithms and smart speakers. He has authored several recent articles examining consumer behavior and mobile advertising strategies, contributing valuable insights to the field of digital content consumption and cross-device usage.

Articles (6)

Year:

2025

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Collaborators (3)

Wonseok Oh

SOUTH KOREA

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Yoonseock Son

Assistant Professor

University of Notre Dame

UNITED STATES

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Sungjun Park

Senior Professional

SOUTH KOREA

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IL IM

Research Interests

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Articles (6)

Understanding users’ AI manipulation intention: An empirical investigation of the antecedents in the context of AI recommendation algorithms

The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preferences

Anthropomorphic response: Understanding interactions between humans and artificial intelligence agents

Anthropomorphic response: Understanding interactions between humans and artificial intelligence agents

It's All about Timing: Captive Targeting through Mobile Ads

Mapping consumer's cross-device usage for online search: Mobile- vs. PC-based search in the purchase decision process

Collaborators (3)

Wonseok Oh

Yoonseock Son

Sungjun Park

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