Sungjun Park

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Senior Professional

South Korea

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About

Dr. Sungjun Park is a Senior Professional at Samsung Electronics Marketing Strategy in South Korea. His research areas encompass AI in financial services, sustainable food marketing, consumer engagement with AI-generated endorsers, and mobile advertising strategies. He has published extensively on the psychological and emotional factors influencing consumer behavior in digital and traditional marketplaces.

Recent Grants

Grant: Close

Application of artificial intelligence (AI) in marketing: immersive technology, metaverse and AI virtual influencers

Open Date: 2023-08-01

Close Date: 2026-07-01

Grant: Close

Mobile Marketing

Open Date: 2020-01-01

Close Date: 2023-01-01

Grant: Close

AI Service Robots

Open Date: 2019-01-01

Close Date: 2021-01-01

Articles (11)

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2026

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2025

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2025

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2024

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2023

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2023

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2023

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2023

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2022

Year:

2021

Year:

2020

Collaborators (1)

IL IM

Professor

Yonsei University

SOUTH KOREA

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Sungjun Park

Research Interests

Explore related searches

About

Recent Grants

Articles (11)

Advice by Algorithms: Dual Dimensions of Trust in AI Financial Service Adoption

The role of moral emotions when missions clash: harnessing gratitude and mitigating anger in sustainable food marketing

Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers?

Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products

It's All about Timing: Captive Targeting through Mobile Ads

Systematic differences in online reviews of hotel services between business and leisure travelers

Can we serve both God and Money? The role of indirect appeal and its limitation

How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations

Does language shape the mind? Linguistic fluency and perception of service quality

The adoption of AI service robots: A comparison between credence and experience service settings

Advertising on Mobile Apps Versus the Mobile Web

Collaborators (1)

IL IM

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