Sungjun Park
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Senior Professional
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Dr. Sungjun Park is a Senior Professional at Samsung Electronics Marketing Strategy in South Korea. His research areas encompass AI in financial services, sustainable food marketing, consumer engagement with AI-generated endorsers, and mobile advertising strategies. He has published extensively on the psychological and emotional factors influencing consumer behavior in digital and traditional marketplaces.
Recent Grants
Grant: Close
Application of artificial intelligence (AI) in marketing: immersive technology, metaverse and AI virtual influencers
Open Date: 2023-08-01
Close Date: 2026-07-01
Grant: Close
Mobile Marketing
Open Date: 2020-01-01
Close Date: 2023-01-01
Grant: Close
AI Service Robots
Open Date: 2019-01-01
Close Date: 2021-01-01
Articles (11)
Collaborators (1)
IL IM
Professor
Yonsei University
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