Ilona Szőcs

Lecturer

Universität Wien

Austria

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Articles (2)

The Interplay of Brand, Brand Origin and Brand User Stereotypes in Forming Value Perceptions

Year:

2022

The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype content transfer

Year:

2021

Collaborators (1)

Petar Gidaković

Asistant Professor

IÉSEG School of Management

FRANCE

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