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Iva Atanassova

University of Aberdeen

United Kingdom

Research Interests

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Professors in United Kingdom Professors in Management Management professors in United Kingdom

Articles (7)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2022

Collaborators (6)

Peter Bednar

Academic, Senior Lecturer, Senior Lecturer

University of Portsmouth

UNITED KINGDOM

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Marc-Olivier TIMSIT

Professor

INSERM

FRANCE

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Huda Khan

University of Aberdeen

UNITED KINGDOM

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Shlomo Yedidia Tarba

University of Birmingham

UNITED KINGDOM

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Zaheer Khan

University of Aberdeen

UNITED KINGDOM

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Benjamin Laker

University of Reading

UNITED KINGDOM

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Iva Atanassova

Research Interests

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Articles (7)

Foundations of Business Transformation during VUCA Times

When Should Your Team Override AI?

Sociopolitical shocks and global value chains transformation: insights from manufacturing MNEs operating in Russia

How Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?

Managing the VUCA Environment

Critical perspective on consumer animosity amid Russia-Ukraine war

Managing Uncertainty: Company’s Adaptive Capabilities during Covid-19

Collaborators (6)

Peter Bednar

Marc-Olivier TIMSIT

Huda Khan

Shlomo Yedidia Tarba

Zaheer Khan

Benjamin Laker

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