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Jamie Burton
The University of Manchester
United Kingdom
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Research Interests
Digital Marketing
40%
Brand Management
20%
Service Delivery
40%
Customer Experience
20%
Digital Transformation
20%
Value Co-creation
20%
Customer Satisfaction
20%
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Articles11
Year:
2023
Collaborators8
Helen Bruce
University of Lancaster
UNITED KINGDOM
Matti Jaakkola
The University of Manchester
UNITED KINGDOM
Christopher Raddats
Reader
University of Liverpool
UNITED KINGDOM
Judy Zolkiewski
The University of Manchester
UNITED KINGDOM
Timothy Baines
Aston University
UNITED KINGDOM
Steven Rhoden
University of Central Lancashire
UNITED KINGDOM
Maarja Kaaristo
Manchester Metropolitan University
UNITED KINGDOM
Karim Sidaoui
Assistant Professor
Radboud University
NETHERLANDS
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