Jenna Jacobson

Associate Professor

University of Toronto

Canada

Research Interests

Explore related searches

Professors in Canada Professors in Marketing Marketing professors in Canada

Contact this professor

Get a free first email built on one of their papers, ready for you to edit and send yourself.

About

Jenna Jacobson is an Associate Professor at Toronto Metropolitan University in Canada. Her research areas include social media marketing, influencer relations, and the impact of digital communication on consumer behavior. Recent articles reflect her focus on sponsorship disclosure, social media engagement, and the role of influencers in various contexts, including the COVID-19 pandemic and sustainable practices in fashion and food industries.

Articles (14)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (4)

Felipe Bonow Soares

Senior Lecturer in Communications and Media - Social Analytics

University of the Arts London London College of Communication

UNITED KINGDOM

View details

Anatoliy Gruzd

Canada Research Chair | Professor

University of Toronto

CANADA

View details

Matthew Philp

Assistant Professor

Tokyo Metropolitan University

CANADA

View details

Omar Fares

Part-Time Professor

St. Lawrence College

CANADA

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Jenna Jacobson

Research Interests

Explore related searches

Contact this professor

About

Articles (14)

Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing

Virtual reality: A review and a new framework for integrated adoption

To troll or not to troll: Young adults’ anti-social behaviour on social media

Stepping up as an essential service: grocery retailing and the COVID-19 pandemic in Canada

Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers

Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel

Rollin’ papers: Newspaper coverage of cannabis legalization in Canada

Predicting social media engagement with computer vision: An examination of food marketing on Instagram

Sustainable fashion social media influencers and content creation calibration

Pup-ularity contest: The advertising practices of popular animal influencers on Instagram

Social Media and mHealth Technology for Cancer Screening: Systematic Review and Meta-analysis

The social media response to the rollout of legalized cannabis retail in Ontario, Canada

Cybervetting job applicants on social media: the new normal?

Cybervetting and the Public Life of Social Media Data

Collaborators (4)

Felipe Bonow Soares

Anatoliy Gruzd

Matthew Philp

Omar Fares

Make your next move.