Matthew Philp

Assistant Professor

Tokyo Metropolitan University

Canada

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Matthew Philp is an Assistant Professor at Toronto Metropolitan University in Canada. His research areas include social media engagement, consumer behavior, and the psychological impacts of marketing strategies, as highlighted in his recent articles. He has explored topics such as the influence of AI on consumer perceptions, the dynamics of heirloom gift appreciation, and the relationship between mindfulness and social anxiety in sales performance.

Articles (10)

Year:

2024

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Collaborators (7)

Nelson Amaral

Assistant Professor

University of Ontario Institute of Technology

CANADA

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Heiko Wieland

California State University

UNITED STATES

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Laurence Ashworth

Associate Dean

Queen's University Smith School of Business

CANADA

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Ryan E. Cruz

Thomas Jefferson University

UNITED STATES

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Theo Noseworthy

Associate Dean/Full Professor

York University

CANADA

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Jenna Jacobson

Associate Professor

University of Toronto

CANADA

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Murad Canbulut

Lecturer in Marketing

De Montfort University

UNITED KINGDOM

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Matthew Philp

Research Interests

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Articles (10)

Presents with presence: The role of memory and essence in heirloom gift appreciation

Predicting social media engagement with computer vision: An examination of food marketing on Instagram

Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO)

Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement

Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support

The “easy win” preference: Negative consumption experiences, incompetence, and the influence on subsequent unrelated loyalty behavior

When AI-based services fail: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures,当基于人工智能的服务失败时：检查自我概念-人工智能联结对服务失败后分享负面口碑的意愿的影响

I should have known better!: When firm-caused failure leads to self-image concerns and reduces negative word-of-mouth

Guiding the consumer evaluation process and the probability of order-effects-in-choice

When the frugal become wasteful: An examination into how impression management can initiate the end‐stages of consumption for frugal consumers

Collaborators (7)

Nelson Amaral

Heiko Wieland

Laurence Ashworth

Ryan E. Cruz

Theo Noseworthy

Jenna Jacobson

Murad Canbulut

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