Jessica Helmi
Lecturer, Marketing
RMIT University
AustraliaResearch Interests
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About
Jessica Helmi is a Lecturer in Marketing at RMIT University, Australia. Her research focuses on integrating learning with serious game design, sociocultural barriers to work-from-home arrangements, and stakeholder engagement with place brand identity. Her recent publications explore implications for these areas, particularly in the context of the COVID-19 pandemic and its effects on work dynamics in Asia.
Articles (5)
Year:
2024
Year:
2022
Year:
2021
Year:
2020
Year:
2020
Collaborators (1)
Kerrie Bridson
Associate Professor
Deakin University
AUSTRALIA
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