Jessica Wyllie
Senior Lecturer in Marketing
AustraliaResearch Interests
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About
Jessica Wyllie is a Senior Lecturer in Marketing at The University of Newcastle in Australia. Her research focuses on consumer behavior, particularly in relation to collecting behaviors and the engagement of Generation Y in online brand communities. Jessica has also contributed to the field of eHealth services, exploring their implementation and capacity within the framework of sustainable development goals. Her recent publications reflect a commitment to advancing knowledge in marketing and its intersection with technology and health.
Articles (4)
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Collaborators (6)
Syed Rahman
Macquarie University
Jamie Carlson
University of Newcastle Australia
Alicia McCoy
University of Melbourne
Ranjit Voola
University of Sydney
Mohammad Rahman
Associate Professor
Shippensburg University of Pennsylvania
Cary Lee
University of Newcastle
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