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Jiemin Looi

Assistant Professor

Nanyang Technological University (NTU)

Singapore

Research Interests

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Articles (13)

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2026

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2026

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2026

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2022

Collaborators (7)

Eunjin (Anna) Kim

Assistant Professor

University of Southern California

UNITED STATES

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Yong Whi Greg Song

Assistant Professor

Sejong University

SOUTH KOREA

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Tsz Hang Chu

Assistant Professor

Hong Kong Baptist University

HONG KONG

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Deena Kemp

Assistant Professor

University of Texas at Austin

UNITED STATES

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Eun Yeon Kang

UNITED STATES

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Kristen Sussman

Assistant Professor of Advertising

Texas State University

UNITED STATES

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Zijian Lew

Assistant Professor

Nanyang Technological University (NTU)

SINGAPORE

View details

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Jiemin Looi

Research Interests

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Articles (13)

A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive?

Disclosing vulnerability on social media: Effects on perceived authenticity and interpersonal attraction

Virtual Influencers as Environmental Activists: Enhancing Perceived Authenticity Using Anthropomorphism and Narratives

Life Transitions Influence Response to Ad Repetition: When Times of Change Increase Preference for Repeat Advertising Experiences

Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements

Protective Self-Presentation for Audiences with Interdependent Self-Construals on Ephemeral Platforms: The Case of Humblebragging

Examining Implications of Search Query Construction on Sentiment Analysis: The Case of Brandwatch

How Does Fear Drive the News of the Day?

Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media

Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram

Assessing how an unofficial brand partnership affects a brand image: The case of the Satan Shoes

Spokespersons for science

Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

Collaborators (7)

Eunjin (Anna) Kim

Yong Whi Greg Song

Tsz Hang Chu

Deena Kemp

Eun Yeon Kang

Kristen Sussman

Zijian Lew

Make your next move.