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Tsz Hang Chu

Assistant Professor

Hong Kong Baptist University

Hong Kong

Research Interests

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Articles (9)

Year:

2026

Year:

2026

Year:

2026

Year:

2025

Year:

2025

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Collaborators (4)

Jiemin Looi

Assistant Professor

Nanyang Technological University (NTU)

SINGAPORE

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Tien Ee Dominic Yeo

Associate Dean (Teaching and Learning)

Hong Kong Baptist University

HONG KONG

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Sai Wang

Assistant Professor

Hong Kong Baptist University

HONG KONG

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Qiqi Li

Lecturer II

Hong Kong Baptist University

HONG KONG

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Tsz Hang Chu

Research Interests

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Articles (9)

Should Ads Be Assertive? A Meta-Analytic Review of the Effects of Assertive Language on Perceived Freedom Threat, State Reactance, and Persuasion Outcomes

Development and Validation of the Distress Disclosure Risk Scale: Assessing the Perceived Social and Relational Vulnerabilities in Communicating One’s Troubles

A Meta-Analytic Comparison of Human Influencers and Virtual Influencers Across Different Levels of Human-Likeness: Is Humanness More Persuasive?

How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness

Adaptive Self-Reflection as a Social Media Self-Effect: Insights from Computational Text Analyses of Self-Disclosures of Unreported Sexual Victimization in a Hashtag Campaign

Examining the link between distressing life events, social media distress disclosure, and perceived stress: A moderated mediation model

Applying Stages of Change Model to Examine Online Peer Communication on Binge Eating

Do bandwagon cues affect credibility perceptions? A meta-analysis of the experimental evidence

Self-disclosure in social media and psychological well-being: A meta-analysis

Collaborators (4)

Jiemin Looi

Tien Ee Dominic Yeo

Sai Wang

Qiqi Li

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