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Jihad Mohammad

Associate Professor

Universiti Teknologi Malaysia

Malaysia

Research Interests

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Articles (20)

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Collaborators (3)

Shahid Rasool

Associate Professor

Westminster International University in Tashkent

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Farzana Quoquab

Associate Professor

Universiti Teknologi Malaysia

MALAYSIA

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Lisbeth Ku

Lecturer

De Montfort University

UNITED KINGDOM

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ApplyKite TwinLearns as you apply

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Prepare your application

Review drafts before you send them.

Jihad Mohammad

Research Interests

Make your next move.

Articles (20)

Drivers and barriers to metaverse adoption in education: An integrated behavioral reasoning and innovation resistance perspective

What keeps users coming back? The influence of experiential value on food delivery app continuous usage intention among Iraqi consumers

“It Is the Time to Be Responsible Toward Environment”: The Role of Pandemic Risk Perception and Social Influence

How multidimensional perceived value shapes online insurance purchase intention in China: The mediating role of attitude and the moderating role of eWOM

How Technology Readiness Shapes Facial Recognition Payment Adoption: An Integrated Structural Model of Cognitive, Trust, and Risk Beliefs

Integrating Social Interaction and Technology Readiness to Explain Consumer Adoption of Live-Streaming Shopping

Metaverse tourism and generative artificial intelligence: unveiling the key factors shaping Gen Z’s travel satisfaction

Unlocking Employee Performance Through Humble Leadership: Organisational Identification and Psychological Ownership as Mediators

When customers meet robots: How authenticity and delight shape revisit intention through customer–robot interaction

“Do video game players dream of metaverse traveling?” The role of gamification technology and game immersion experience

Buying for a Better World: The Power of Marketing to Encourage Millennials to Choose Second‐Hand Luxury Clothing

Driving employee pro-environmental behaviour through green management practices: the moderating role of individual green values

“Nourish to flourish”: boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers

Eat green, be healthy: Gen-Z’s green food purchase intention – moderated by greenwash and fear of pandemic recurrence

Embracing the new reality: Gen Y’s intention to use metaverse apps and devices

Click, eat, dispose: revealing moral disengagement and plastic use dilemma in Gen-Z, Y’s online food orders

When human employees and robots serve together: what drives diners’ intention to revisit?

“Frugality in the Malaysian hotel industry: a pathway sustainable tourism”

Shop green, feel good: How sustainable fashion boosts gen Z’s wellbeing?

A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan

Collaborators (3)

Shahid Rasool

Farzana Quoquab

Lisbeth Ku

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