Lisbeth Ku

Lecturer

De Montfort University

United Kingdom

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Lisbeth Ku is a Lecturer at De Montfort University in the United Kingdom. Her research focuses on marketing, consumer behavior, and well-being, particularly in relation to sustainability and materialism. Recent publications explore themes such as the influence of life values on learning engagement, the rise of second-hand luxury clothing among millennials, and the impact of the COVID-19 pandemic on materialistic attitudes.

Articles (9)

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2025

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2024

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2023

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2022

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2022

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2022

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2022

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2020

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2020

Collaborators (3)

Olaya Moldes

Lecturer

Cardiff University

UNITED KINGDOM

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Kyungeun Sung

Senior Lecturer

De Montfort University

UNITED KINGDOM

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Denitsa Dineva

Senior Lecturer

Cardiff University

UNITED KINGDOM

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Lisbeth Ku

Research Interests

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Articles (9)

Buying for a Better World: The Power of Marketing to Encourage Millennials to Choose Second‐Hand Luxury Clothing

Childhood risks and problematic smartphone use: Dual processes of life history strategy and psychological distress

Predictors of Upcycling in the Highly Industrialised West: A Survey across Three Continents of Australia, Europe, and North America

The values you endorse set the body you see: The protective effect of intrinsic life goals on men's body dissatisfaction

Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism

Slow Fashion Is Positively Linked to Consumers’ Well-Being: Evidence from an Online Questionnaire Study in China

Are higher-order life values antecedents of students’ learning engagement and adaptive learning outcomes? The case of materialistic vs. intrinsic life values

Materialistic cues make us miserable: A meta‐analysis of the experimental evidence for the effects of materialism on individual and societal well‐being

Effects of Social and Outcome Expectancies on Hazardous Drinking among Chinese University Students: The Mediating Role of Drinking Motivations

Collaborators (3)

Olaya Moldes

Kyungeun Sung

Denitsa Dineva

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