Jinhee Han
Assistant Professor
Sacred Heart University
United StatesResearch Interests
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About
Jinhee Han is an Assistant Professor at Sacred Heart University in the United States. Her research focuses on areas such as online consumer behavior, particularly regarding customized apparel products and social media advertising effectiveness. Recent publications examine the impact of model familiarity in Instagram advertisements and the influence of brand loyalty through social media engagement.
Articles (3)
Year:
2023
Year:
2023
Year:
2022
Collaborators (1)
Wi-Suk Kwon
Professor
Auburn University
UNITED STATES
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