Wi-Suk Kwon

About

Wi-Suk Kwon is a Professor at Auburn University in the United States. His primary research areas include the impact of social media on small retail businesses, brand loyalty in digital environments, and the application of AI in consumer decision-making. Recent publications examine topics such as the emotional responses of visitors in healthcare settings and the role of motivations in social media engagement. Kwon's work contributes to the understanding of consumer behavior in both e-commerce and social media contexts.