Johan Bruwer

University of South Australia

Australia

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Articles (6)

Year:

2025

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Collaborators (3)

Luke Greenacre

MONASH UNIVERSITY

AUSTRALIA

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Bill Page

University of South Australia

AUSTRALIA

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Carl Driesener

University of South Australia

AUSTRALIA

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Johan Bruwer

Research Interests

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Articles (6)

How Heterogeneous Are Music Genre Listeners?

Death by 1000 ‘true fans’: Do marketing laws apply to music listening?

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents

Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries

The single-serve wine option in South African restaurants: product involvement, risk perception and information-related behavioural effects

The power of nostalgia: Age and preference for popular music

Collaborators (3)

Luke Greenacre

Bill Page

Carl Driesener

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