Johanna Gummerus

Karlstad University

Sweden

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Articles (8)

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Collaborators (5)

Jakob Trischler

Karlstad University

SWEDEN

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Deirdre O'Loughlin

Professor of Marketing

University of Limerick

IRELAND

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Carol Kelleher

University College Cork

IRELAND

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Maria Holmlund

Professor of marketing

FINLAND

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Per Skålén

Professor

Karlstad University

SWEDEN

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Johanna Gummerus

Research Interests

Explore related searches

Contact this professor

Articles (8)

Marketing-as-practice: A framework and research agenda for value-creating marketing activity

Conceptualizing Services and Service Innovation: A Practice Theory Study of the Swedish Music Market

It Never Ends: Vulnerable Consumers’ Experiences of Persistent Liminality and Resource (Mis)Integration

Programmatic advertising in online retailing: consumer perceptions and future avenues

ActS – Service design based on human activity sets

Shifting sands: Actor role and identity reconfigurations in service systems

Shifting sands: Actor role and identity reconfigurations in service systems

Shifting Arrays of a Kaleidoscope: The Orchestration of Relational Value Cocreation in Service Systems

Collaborators (5)

Jakob Trischler

Deirdre O'Loughlin

Carol Kelleher

Maria Holmlund

Per Skålén

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