Per Skålén

About

Per Skålén is a Professor at Karlstad University in Sweden. His research primarily focuses on services as practices, strategic communication, and marketing functionality, as evidenced by his recent articles. His work includes frameworks for understanding service innovation and value creation, as well as exploring the intricacies of public services and transformative service experiences. Professor Skålén's contributions to the field provide valuable insights into interactive value formation and the complexities of service practices.