John Bustard
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Course Director Business Studies and Senior Lecturer in Digital Transformation
United KingdomResearch Interests
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About
John Bustard is the Course Director of Business Studies and a Senior Lecturer in Digital Transformation at Ulster University Library, UK. His research areas include digital marketing education, international business implications of artificial intelligence, and active learning in digital marketing pedagogy. He has recently authored articles addressing the integration of generative AI in education and the challenges of digital citizenship in Northern Ireland.
Recent Grants
Grant: Close
Innovation Award
Open Date: 2016-04-01
Close Date: 2017-06-01
Articles (4)
Year:
2025
Year:
2024
Year:
2023
Year:
2023
Collaborators (2)
Yashar Salamzadeh
Senior Lecturer in Digital Business
University of Sunderland
Igor Calzada
University of Oxford
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