John Lynch

University of Colorado Distinguished Professor

University of Colorado Boulder

United States

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John Lynch is a Distinguished Professor at the University of Colorado Boulder, United States. His research primarily focuses on marketing analysis, statistical significance, and consumer research, as evidenced by his recent publications. He has contributed to discussions on social impact, measurement methods, and financial behaviors related to retirement savings.

Articles (5)

Year:

2024

Year:

2024

Year:

2023

Year:

2020

Year:

2020

Collaborators (1)

Yanwen Wang

The University of British Columbia

CANADA

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John Lynch

Research Interests

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Articles (5)

Social Impact at Scale: Reflections on the Recommendations of the TCR Impact Task Force

“Statistical Significance” and Statistical Reporting: Moving Beyond Binary

Cashing Out Retirement Savings at Job Separation

Creating Boundary-Breaking, Marketing-Relevant Consumer Research

The past, present, and future of measurement and methods in marketing analysis

Collaborators (1)

Yanwen Wang

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