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Jongsik Yu

Assistant professor

Cheongju University

South Korea

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Research Interests

Environmental Sustainability

10%

Hotel Management

70%

Hospitality Management

60%

Sustainable Tourism

30%

Consumer Behavior

30%

Sustainable Consumption

20%

Air Quality Management

20%

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Articles19

MICE in Metaverse: Linking UTAUT 2 and Experiencescape

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Year:

2025

The effects of the various properties of the metaverse tourism on the emotional benefits and behavioral intentions

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Year:

2025

Emerging nature café: Boosting customer quality of life, emotional well-being, and positive approach behavior

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Year:

2025

Impact of co-creation process and motivations in traveler approach intention for AI-drone taxi in South Korea: a mixed-method extending behavioral reasoning theory

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Year:

2025

Determining patrons’ moral, ethical, and healthy consumption behaviors: the Veganuary movement in the hotel industry

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Year:

2025

Effects of various attributes of artificial intelligence-based corporate social responsibility on emotional benefits and consumer-helping behaviors within the hospitality industry

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Year:

2025

The pro-environmental underpinnings of vegan hotel products’ intention: an integrative framework of theory of planned behavior and value-belief-norm

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Year:

2025

Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention

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Year:

2024

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships

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Year:

2024

The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention

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Year:

2023

Corporate social responsibility (environment, product, diversity, employee, and community) and the hotel employees' job performance: Exploring the role of the employment types

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Year:

2022

Halal Product Attributes/Quality and Its Influence on Muslim Guests’ Loyalty for a Hotel

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Year:

2022

Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention

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Year:

2022

How Do Air Quality Issues Caused by Particulate Matter Affect Consumers’ Emotional Response to Tourism Destinations and Willingness to Visit?

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Year:

2021

Effect of Hotel Air Quality Management on Guests’ Cognitive and Affective Images and Revisit Intentions

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Year:

2021

Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?

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Year:

2021

Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?

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Year:

2021

Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase

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Year:

2021

Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis

Article Link

Year:

2021

Collaborators1

Antonio Ariza-Montes

Professor Business Organization and Human Resources Management

Universidad Loyola Andalucía

SPAIN

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