Jongsik Yu

Assistant professor

Cheongju University

South Korea

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About

Jongsik Yu is an Assistant Professor at Cheongju University in South Korea. His research areas include traveler behavior towards AI-technologies in transportation, the implications of the metaverse in tourism and customer experiences, and the ethical consumption behaviors within the hospitality industry. Recent publications explore topics such as the intersection of corporate social responsibility and emotional benefits, as well as the impact of vegan and halal product attributes on consumer loyalty.

Articles (19)

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2025

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2021

Collaborators (1)

Antonio Ariza-Montes

Professor Business Organization and Human Resources Management

Universidad Loyola Andalucía

SPAIN

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Jongsik Yu

Research Interests

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About

Articles (19)

MICE in Metaverse: Linking UTAUT 2 and Experiencescape

The effects of the various properties of the metaverse tourism on the emotional benefits and behavioral intentions

Emerging nature café: Boosting customer quality of life, emotional well-being, and positive approach behavior

Impact of co-creation process and motivations in traveler approach intention for AI-drone taxi in South Korea: a mixed-method extending behavioral reasoning theory

Determining patrons’ moral, ethical, and healthy consumption behaviors: the Veganuary movement in the hotel industry

Effects of various attributes of artificial intelligence-based corporate social responsibility on emotional benefits and consumer-helping behaviors within the hospitality industry

The pro-environmental underpinnings of vegan hotel products’ intention: an integrative framework of theory of planned behavior and value-belief-norm

Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention

When hospitality brands go green: the role of authenticity and stereotypes in building customer-green brand relationships

The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention

Corporate social responsibility (environment, product, diversity, employee, and community) and the hotel employees' job performance: Exploring the role of the employment types

Halal Product Attributes/Quality and Its Influence on Muslim Guests’ Loyalty for a Hotel

Hotel data privacy: strategies to reduce customers’ emotional violations, privacy concerns, and switching intention

How Do Air Quality Issues Caused by Particulate Matter Affect Consumers’ Emotional Response to Tourism Destinations and Willingness to Visit?

Effect of Hotel Air Quality Management on Guests’ Cognitive and Affective Images and Revisit Intentions

Can Hotel Companies’ Water Conservation Management and Waste Reduction Measures Influence Hotel Customers’ Willingness to Pay More and Intention to Revisit?

Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?

Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase

Perceived hygiene attributes in the hotel industry: customer retention amid the COVID-19 crisis

Collaborators (1)

Antonio Ariza-Montes

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