Jonne Guyt

University of Amsterdam Amsterdam Business School

Netherlands

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Articles (6)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2021

Year:

2020

Collaborators (4)

Kristopher Keller

Assistant Professor

The University of North Carolina at Chapel Hill Kenan-Flagler Business School

UNITED STATES

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Kathrin Sele

Aalto University

FINLAND

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Els Gijsbrechts

Tilburg University

NETHERLANDS

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Hannes Datta

Tilburg University

NETHERLANDS

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Jonne Guyt

Research Interests

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Contact this professor

Articles (6)

Unlocking the potential of web data for retailing research

Soda Taxes and Marketing Conduct

The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment

A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category

From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling

Evaluating the effectiveness of retailer-themed super saver events

Collaborators (4)

Kristopher Keller

Kathrin Sele

Els Gijsbrechts

Hannes Datta

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