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José Miguel Cachulo Pereira

Assistant Professor - Marketing

Universidade de Aveiro

Research Interests

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Articles (20)

Collaborators (1)

Sara Santos

Professora Auxiliar

Universidade Aberta

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José Miguel Cachulo Pereira

Research Interests

Make your next move.

Explore related searches

Articles (20)

Collaborators (1)

Sara Santos

Make your next move.

José Miguel Cachulo Pereira

Research Interests

Make your next move.

Explore related searches

Articles (20)

Digital Marketing Planning Using the RACE Model in a Volunteer-Run Cultural Event

Applications of AI Chatbots in Marketing and Customers' Response

The Paradox of Credibility

Scroll, watch, travel: an integrative framework of short-form video influence in destination marketing and place branding

Loyalty in Play

Play to Keep

AI in Search—Redefining SEO in Digital Marketing Strategy and Practices

Bias and Hallucinations in AI Marketing: Ethical Challenges and Emerging Responsibilities

How Can a Fine Arts Company Use User-Generated Content to Enhance Its Digital Presence? The Case of VIARCO

Influencer Marketing Effects on Gen Z in Masstige Fashion: A Systematic Review

Loyalty in Your Pocket: The Case of Cartão Continente Mobile App

When Controversy Pays Off: Conditions for the Strategic Use of Controversy in Digital Marketing

Between Emotion and Rejection: The Consumer in the Age of Controversy

Artificial Intelligence in E-Commerce and its Impact on Consumer Behavior

A Marketing Perspective on the Roles of AI and ML in Shaping Contemporary Programmatic Advertising

A bibliometric analysis of AI bias in marketing: field evolution and future research agenda

Exploring the Features of Branded Mobile Applications for Music Festivals

The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review

AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions

Next-Gen Design: A Systematic Review of VR and AR’s Role on Client Satisfaction in Interior Design Projects

Collaborators (1)

Sara Santos

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