Sara Santos

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Invited Adjunt Professor

Universidade de Aveiro

Portugal

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About

Dr. Sara Santos is an Invited Adjunct Professor at Universidade de Aveiro, Portugal. Her research areas focus on tourism, social media engagement, and brand equity, as highlighted by her recent publications on the impacts of destination familiarity and user-generated content in the tourism sector. Additionally, she has contributed to works discussing the intersection of society and technology, emphasizing the challenges and opportunities within these domains.

Recent Grants

Grant: Close

StoryTour - O uso de storytelling em vídeos promocionais turísticos

Open Date: 2023-01-01

Close Date: 2025-01-01

Grant: Close

Comunicação e sustentabilidade ambiental: práticas das cidades e comportamentos dos públicos

Open Date: 2020-01-01

Close Date: 2022-12-01

Articles (16)

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2025

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2020

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2020

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2020

Collaborators (3)

Luísa Augusto

Lecturer

Polytechnic Institute of Viseu

PORTUGAL

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Pedro Espírito Santo

Professor Adjunto Convidado

Instituto Politécnico de Leiria Escola Superior de Tecnologia e Gestão

PORTUGAL

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Sónia Ferreira

Professor Adjunto

Instituto Politécnico de Leiria

PORTUGAL

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Sara Santos

Research Interests

Explore related searches

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About

Recent Grants

Articles (16)

How Destination Familiarity Impacts on Word of Mouth of Tourist Destinations: The Moderation Effects of Social Media Engagement

User-Generated Content in Tourism: Could it impact Brand Equity and Intention to Visit?

PROMOTIONAL TOURISM VIDEOS: EXAMINING THE ROLE OF FAMILIARITY, ATTITUDE, AND WORD-OF-MOUTH TOWARDS THE REGION

The Role of Engagement, Brand Equity, and Trust

Tourists’ Engagement on Tourism Organizations' Facebook Pages: The Role of User-Generated Content

Society and Technology – Opportunities and Challenges. Edited by EwaLechman and MagdalenaPopowska. Routledge Studies in Innovation, Organizations and Technology. Routledge: New York, 2021, ISBN 978‐1‐03217‐337‐5, paperback, £36.99, pp. 248.

Literary communities in social media: the influence of motivations on engagement and purchase intention in women

Recommendations for Internal Communication to Strengthen the Employer Brand: A Systematic Literature Review

Influence of Age on Relationship with Websites

The Future of Brand Awareness and Brand Loyalty on Travel Agencies

Winery Word of Mouth: the Role of Brand Prestige, Brand Credibility and Wine Experience

Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic

Video Advertising: Connection and differences between consumers?

Bohemian Rhapsody: efeitos da atribuição de prémios cinematográficos no envolvimento no Facebook

Could the Video Ad's Narrative Structure Engage Students in Classroom Context?

Creative Video Ads in COVID-19: a path to Social Media Engagement

Collaborators (3)

Luísa Augusto

Pedro Espírito Santo

Sónia Ferreira

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