Jose-Javier Cebollada-Calvo
Professor of Markerting
Universidad de Navarra
Spain
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Research Interests
Social Media Marketing
40%
Digital Marketing
30%
Marketing
40%
Consumer Psychology
30%
Customer Engagement
30%
Review Methodology
30%
Value Co-creation
20%
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Miriam Alzate
Profesor Sustituto de Docencia
Universidad de Navarra
SPAIN
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