Miriam Alzate
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Profesor Sustituto de Docencia
SpainResearch Interests
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About
Miriam Alzate is a Profesor Sustituto de Docencia at Universidad Pública de Navarra in Spain. Her research primarily focuses on online consumer behavior, particularly in the areas of voice-activated personal assistants, privacy concerns, and the impact of online reviews on product sales. Recent publications include analyses of review visibility and its effects on consumer decision-making and brand positioning.
Recent Grants
Grant: Close
Electronic WOM and marketing implications
Open Date: 2017-09-01
Close Date: 2017-12-01
Grant: Close
eWOM and Marketing Implications
Open Date: 2016-05-01
Close Date: 2020-05-01
Grant: Close
MsC in Strategic Marketing
Open Date: 2013-09-01
Close Date: 2014-09-01
Articles (5)
Year:
2024
Year:
2024
Year:
2022
Year:
2021
Year:
2021
Collaborators (2)
Monica Cortiñas
Universidad Pública de Navarra (UPNA)
Jose-Javier Cebollada-Calvo
Professor of Markerting
Universidad de Navarra
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