Josephine Go Jefferies
Senior Lecturer in Marketing
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About
Dr. Josephine Go Jefferies is a Senior Lecturer in Marketing at Newcastle University, UK. Her research areas include sustainable consumer well-being, marketplace inclusion from a neurodiversity perspective, and the circular economy of plastic packaging. Additionally, she explores themes of heroism in marketing and the innovation of technology-mediated health-care services through resource integration and strategic sense-giving.
Articles (7)
Year:
2025
Year:
2025
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Year:
2020
Collaborators (3)
Jane Machin
Willamette University
Athanasia Daskalopoulou
University of Liverpool Management School
Sally Hibbert
Professor of Consumer Behaviour
University of Nottingham
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