JUAN F PRADOS-CASTILLO

Profesor de Economía

Spain

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About

Juan F Prados-Castillo is a Professor of Economics at Juan de Andalucía in Spain. His research areas include entrepreneurship, consumer behavior in tourism, and the impact of technology on marketing strategies, particularly in the context of the metaverse and blockchain applications. He has contributed to the academic discourse through various recent articles addressing the role of social media in banking, behavioral attitudes during COVID-19, and opportunities for technological development in the European Union.

Articles (12)

Year:

2025

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2025

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2024

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

Year:

2023

Collaborators (6)

FRANCISCO LIEBANA-CABANILLAS

Universidad de Granada

SPAIN

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José Manuel Guaita Martínez

Profesor

Universitat Politècnica de València

SPAIN

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Juan Antonio Torrecilla García

University of Malaga

SPAIN

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José María Martín Martín

Universidad de Granada

SPAIN

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Lucia Porcu

Associate Professor

Universidad de Granada

SPAIN

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Agnieszka Zielińska

University of Bielsko-Biala

POLAND

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JUAN F PRADOS-CASTILLO

Research Interests

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Articles (12)

Researching entrepreneurship using big data: implementation, benefits, and challenges

Accommodation Through Online Platforms During COVID-19: A Study of Behavioral Rejection Attitudes

An analysis of the consumer profile and the willingness to pay in immersive virtual tourism

An analysis of the consumer profile and the willingness to pay in immersive virtual tourism

The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

Metaverse as a booster of tourism transformation towards virtual management strategies

The impact of the metaverse on consumer behaviour and marketing strategies in tourism: a bibliometric review

The European Union facing climate change: a window of opportunity for technological development and entrepreneurship

A Review of Blockchain Technology Adoption in the Tourism Industry from a Sustainability Perspective

Blockchain in Peer-to-Peer Platforms: Enhancing Sustainability and Customer Experience in Tourism

The European Union facing climate change: a window of opportunity for technological development and entrepreneurship

A Review of Blockchain Technology Adoption in the Tourism Industry from a Sustainability Perspective

Collaborators (6)

FRANCISCO LIEBANA-CABANILLAS

José Manuel Guaita Martínez

Juan Antonio Torrecilla García

José María Martín Martín

Lucia Porcu

Agnieszka Zielińska

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