Lucia Porcu

Associate Professor

Universidad de Granada

Spain

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Articles (10)

Year:

2024

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Collaborators (9)

Juan Miguel Alcántara Pilar

SPAIN

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Francisco Muñoz-Leiva

Universidad de Granada

SPAIN

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Nuria Rodriguez-Priego

Associate professor

Universidad Autónoma de Madrid

SPAIN

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FRANCISCO LIEBANA-CABANILLAS

Universidad de Granada

SPAIN

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Salvador Del Barrio-García

Full Professor

Universidad de Granada

SPAIN

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JUAN F PRADOS-CASTILLO

Profesor de Economía

SPAIN

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María Belén Prados Peña

Professor

Universidad de Granada

SPAIN

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FELIPE RUIZ MORENO

Universidad de Alicante

SPAIN

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Esmeralda Crespo Almendros

Universidad de Granada

SPAIN

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Lucia Porcu

Research Interests

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Articles (10)

The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation

The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

Building heritage brand equity through social media sales promotion: The role of Power Distance

Introduction to the special issue ”Omni-channel communication: Delivering unified communications across all branded touch-points”

Customer perceived integrated marketing communications: A segmentation of the soda market

Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation

COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry

Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?

Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex

Collaborators (9)

Juan Miguel Alcántara Pilar

Francisco Muñoz-Leiva

Nuria Rodriguez-Priego

FRANCISCO LIEBANA-CABANILLAS

Salvador Del Barrio-García

JUAN F PRADOS-CASTILLO

María Belén Prados Peña

FELIPE RUIZ MORENO

Esmeralda Crespo Almendros

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