Judith Fletcher-Brown
Academic, Professor, Associate Professor in Social Marketing
United KingdomResearch Interests
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About
Judith Fletcher-Brown is a Professor and Associate Professor in Social Marketing at the University of Portsmouth, UK. Her research areas include consumer behavior in brand activism, crisis communications, and entrepreneurial identities, particularly in the context of women in the UAE. She has also explored the role of mobile technology in resource management for community health nurses and the engagement of vulnerable consumers through corporate social media.
Articles (8)
Year:
2024
Year:
2023
Year:
2023
Year:
2022
Year:
2021
Year:
2021
Year:
2020
Year:
2020
Collaborators (3)
Sarah Louise Turnbull
Academic, Associate Head, Associate Head (Research and Innovation)
University of Portsmouth
Kokho Sit
Academic, Associate Head, Associate Head (Global)
University of Portsmouth
Marta Nieto-García
Academic, Senior Lecturer, Senior Lecturer
University of Portsmouth
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