Juyon Lee

Lecturer (Marketing Management, Principles of Business Management)

Chungbuk National University

South Korea

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About

Juyon Lee is a Lecturer in Marketing Management and Principles of Business Management at Chungnam National University, South Korea. His research focuses on consumer behavior, entrepreneurial intentions, and innovation strategies, as reflected in his recent articles exploring topics such as the impact of creativity on entrepreneurial orientation and the influence of consumption values on environmentally friendly product choices. Dr. Lee's work aims to enhance understanding of product adoption and consumer evaluation in dynamic market environments.

Articles (10)

Year:

2024

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Collaborators (1)

Rajat Roy

Associate Professor of Marketing

Bond University

AUSTRALIA

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Juyon Lee

Research Interests

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Articles (10)

Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy

The Effect of Creativity on Entrepreneurial Intention via Individual Entrepreneurship Orientation: Focusing on the Moderated Mediation of Self-Esteem

The Effect of Product Type and Desire for Control on Consumers’ Autonomous Shopping System Adoption Intention

The Effect of Individual Entrepreneurship Orientation on Entrepreneurial Intention: Focusing on the Mediation of Need for Achievement and Entrepreneurial Knowledge Acquisition

The Effect of Entrepreneurial Knowledge Acquisition on Entrepreneurial Intention via Entrepreneurial Self-Efficacy: The Moderated Mediation Effect of Family Entrepreneurship Background

A Study on the Effect of Self-Control on Indulgent Food Choice: Focusing on the Moderating Role of the Need to Belong in a Social Dining Context

For the Success of Smart Product Bundling: Complementarity Level and Advertising Strategy

The effect of adding focal-goal similar versus dissimilar attributes on convergence product purchase decision: The role of relational and item-specific elaboration style

The Impact of Consumption Values on Environmentally Friendly Product Purchase Decision

The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style

Collaborators (1)

Rajat Roy

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